In most people’s eyes, laboratory equipment is cold and impersonal, a mere collection of parameters, data, and instruction manuals. However, in the view of Changsha Shige Yan Biotechnology Co., Ltd., equipment can be a "warm companion"—a friend that stays with researchers through long days and nights of dedicated work.
It is precisely for this reason that the company has launched a unique and creative initiative: to develop an anthropomorphic IP character system based on 100 types of laboratory equipment.
The world of scientific research can often feel tedious. Centrifuges spin at high speeds, incubators maintain a constant temperature in silence, and electrophoresis instruments run bands... All these are crucial, yet they lack a sense of fun. <br/>What if each piece of equipment had its own "identity"? Wouldn’t that make them more approachable?
The incubator is no longer just a temperature-control tool, but a "Doctor Guarding 37°C";
The centrifuge is more than a high-speed rotor, but a "Chivalrous Warrior Maintaining Balance";
The electrophoresis instrument is transformed into a "Band Artist".
Through IP development, these devices gain personalities and stories. Researchers can also feel a sense of companionship—scientific research is no longer just loneliness and repetition, but also filled with moments of light-hearted joy.
The entire system is divided into 8 categories:
Core Equipment Heroes: Dr. Incubator, Centrifuge Chivalrous Warrior, PCR Maniac, Electrophoresis Overlord, Electroporation Mentor, etc.
Auxiliary Tool Guardians: Pipette Team Leader, Test Tube Steward, Microplate Reader Knight, Balance Accountant, etc.
Consumable Cuties: Glove Protector, Parafilm Binder, EP Tube Elf, etc.
Experimental Accident Villains: Blurry Band Monster, Rework Goblin, Sample Flyer, etc.
Personifications of Researchers’ Moods: "I’m Falling Apart" Doctor, "All Day for Nothing" Top Student, "Working Till 2 AM" Researcher, etc.
Future Technology Pioneers: AI Algorithm Doctor, Automated Pipetting Robot, Digital Twin Mentor, etc.
Corporate Culture Representatives: Quality Guardian, After-Sales Iron Knight, R&D Genius, Caring Service Sister, etc.
Fun Derivative Characters: Western Blot Dark Film King, "Pipetting Till Bald" Young Researcher, Three-Year Warranty Fairy, etc.
These 100 characters not only reflect the real scenarios of laboratories but also resonate with the emotions of researchers.
Changsha Shige Yan is not simply "trying to be cute". Instead, through this anthropomorphic approach, it aims to:
Bridge the gap between equipment and researchers, turning equipment into companions;
Enhance brand recognition, making customers think of "the interesting and reliable Shige Yan" whenever laboratory equipment is mentioned;
Create a differentiated image in the capital market, establishing a distinct label as "the first listed company in the laboratory equipment sector".
Researchers interact with equipment every day. By shaping equipment into characters with unique personalities, it’s like adding a "companionship filter" to scientific research. When researchers look at the equipment, they don’t just see its functions—they also smile and think, "That’s just like the character from our lab!"
Changsha Shige Yan has a clear vision: <br/><strong>To become an equipment enterprise that understands researchers best, tell 100 scientific research stories through 100 IPs, and ultimately grow into the first listed company in the laboratory equipment sector.</strong>
This is more than just a brand innovation—it is a reimagining of scientific research culture. Because scientific research was never meant to be lonely. When equipment becomes friends, the journey of research is filled with more warmth and joy.
语言
